“You don’t take a photograph, you make it.” — Ansel Adams
Captivating cut out photography for advertising showcases products with pristine clarity against a clean, white background. This technique isolates the subject, eliminating distractions to highlight every detail, texture, and feature. Ideal for e-commerce websites and catalogs, it provides a professional, consistent look that drives sales and builds brand trust.
Increased sales: Studies have shown that professional product photography can increase sales by up to 30%. This is because high-quality photos are more likely to capture attention and encourage customers to buy.
Built trust: Professional product photography can help build trust with customers. When customers see that you have taken the time to invest in high-quality photos of your products, they are more likely to believe that you are a reputable business.
Stand out from the competition: In today’s crowded marketplace, it is important to have something that makes your business stand out. Professional product photography can help you do that. When your product photos are better than your competitors’, you will be more likely to attract attention and make sales.
If you are serious about selling your products, then professional product photography is an investment that you should make. It can help you increase sales, build trust, and stand out from the competition.
Here is a sample of music products I photographed for RATstands company website. The products were shot in the studio against a white background, then cut out onto a transparent background with a subtle shadow added. I also zoom in to each image to tidy up finger prints, dust and any scratches or marks.
Even my white cotton jewellery gloves (which I wear to handle products) didn’t feel clean enough to handle this watch! I made sure that every time I took it out of its box to have something soft and cushioned to place it on. I knew the value of the watch and felt a huge sense of responsibility during the shoot, I’m so glad its gone back to where it belongs.
I was asked to photograph a second hand watch to be listed on a luxury watch auction site. The watch has never been worn so the plastic protective cover was still over the face and buckle of the watch. The vendor wanted to keep these in place so that any buyer can clearly see that the watch has never been worn.
I had a little helper with me in the studio last week. I have been so busy with shooting products recently I have really fallen behind posting anything on social media, so she did this little thing…
It was nice to have a break but we are pleased to be back, hope you all had a good Xmas wishing everyone a happy and healthy new year.
As a quick reminder I just want to let everyone know that I do all sorts of photography from people to products. I also hire out my studio to other amateur and pro photographers for only £25 p/h (min 2hrs). Please get in contact if you have any questions- 01206 768721 or email me: lindsay@lindsaywakelinphotography.com